- Finger Lickin’ Good
I am assuming a wave of sexuality poured across burger makers when they created their taglines. First and foremost ofcourse is KFC’s Finger Lickin’ Good. All the three words guide my very imaginative brain towards directions they didn’t (or did they?) intend to. A) Finger – Well. As Vidya Balan claimed in a Koffee episode, women love it, want it and need it as much as men do. Enough said. B) Lickin’ – The silent G actually adds to the sexuality. Imagine Kate Upton say Lickin’ and then imagine her say Licking, obviously the former is more appealing. C) Good – The word individually seems ‘good’, but when prefixed with finger and lickin’, good becomes bad and just goes ahead to clarify how satisfying the experience is. Move towards Mcdonald’s I’m Lovin’ it. Why? Why the silent Gs. What is it with the G-spot?
- Dobara mat poochna
The advertisement went viral. There were sequels to the advertisement as well. But as a 23 year old, with two academic degrees, I still don’t understand the purpose of the message. The ad shows a paanwala give a customer a chlormint instead of 50 paisa change. The unknowing customer asks ‘Bhaiya, hum chlor-mint kyon khaate hai?’ The shop owner turns into Hulk and bashes him before dunking him into a pot of water. ‘Dobata mat poochna’. It’s like – let’s spend a whole lot of money into buying prime time ad space on tv and tell to all the people who want to know why they should buy a Chlor- Mint, to Fuck Off.
- Ras Barsega
Enter : Katrina Kaif. Shot : A drop of slice on her lower lip. Tagline : Ras Barsega
The team at Slice is getting naughtier with each ad. I never understood what they meant to communicate. Ras Barsega loosely translated in English means, The juice will fall. Which juices are we talking about here? Why is it falling? And as we talk about this, why is there a drop of juice on Katrina Kaif’s lower lip? Slice could have emphasized on the taste, they could have emphasized on the natural-ity, or perhaps the fact that it refreshes you, but No, we signed in Katrina Kaif and we somehow have to make this whole thing dirty and pervy. After all since when were mangoes a clean topic anyway.
- Daag ache hain
Since when?! Tell that to Berta from Two and a Half Men who cleaned Charlie Harper’s sheets. Tell that to mothers whose kids wet their beds. Tell that to wives whose husbands drool on the pillow. Tell that to hosts whose guests eat like George from the Jungle. The idea of a detergent that can clean stains is NOT to appreciate the stain causing activity! The problem is that Surf thinks that stains are caused only by children playing football in the rainy season.
- Munh mein Rajnigandha, kadmo mein duniya
So you want to be successful? You are in luck! Eat a cancer causing agent every day and you will have the world at your feet in no time! Stained teeth is obviously no deterrent to success. And the amazing fragrance that you will stink of, it will draw women to you like butterflies.