Audi just created the World’s costliest World Cup Scoreboard.

They say New York is the place for high impact Guerrilla Marketing, and Audi uses it to perfection. Taking cues from when Ikea installed living rooms inside of bus kiosks, and when a Nascar racing team set up a pit stop in the middle of  Times Square, Audi has come up with something very special this World Cup.

They built a Giant LED scoreboard in Brooklyn. Cheap and easy, right? No.

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Audi built a gigantic scoreboard which will display all the FIFA World Cup results coming up. This scoreboard is actually a grid of shipping containers. A brand new Audi A8 sits handsomely in each of the open ended containers, and with the cars’ headlights turned on, plus some swanky red backlighting, they resemble a digital clock.

Here are the grand images. Be amazed, and amaze the world by sharing this ad!

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