Femina in it’s latest cover shows Huma Qureshi standing behind a self claimed perfect figure of a mannequin, with a message which says “I don’t owe you perfection! My body my rules”. The fact that she is far more ample and and her body is visible behind the “perfect figure” (self-claimed) suggests that ‘yes, she is not skinny’. Social Media has been raving about this stunt for the last couple of days, but we at Mad Over Marketing think otherwise. Here’s why:
1. Firstly, they are suggesting that it’s imperfect for a girl to not have the figure which the mannequin has. ‘I don’t owe you perfection’, clearly says that the slim silhouette is perfect, and anything else is NOT. Not what we should be teaching to young girls out there. We don’t want a generation of youngsters who are insecure about their figure when they should out their rising and shining. Their plan backfired miserably.
2. Secondly, Huma Qureshi is far from “imperfect“. If at all you wanted to make a statement, you could have used Oprah Winfrey. Huma Qureshi might not be skinny, but she is not imperfect from any angle. By doing this, Femina has just reduced the wriggle room for women. Does one really need to be thaaaat slim to be perfect? Never!
3. Thirdly, Femina is suggesting that since it’s a cover photo, it’s almost taken for granted that it will a “perfect” figure. Well now, who’s fault is that? Month after month, they have put up a scantily clad model on the cover, and all of a sudden, come the month of July, they realize ‘Hey wait, we are out of skinny models, let’s earn some brownie points for this’. It is them in the first place who have put this expectation of a ‘perfect’ figure in the minds of the readers.
4. “My Body My Rules”. I don’t even know what that means. When has it been any other way, which Femina model was forced to be skinny. It was entirely her choice. By saying this you are only suggesting that the thousands of skinny models in our country have been in some way or the other ‘forced’ by someone else’s ‘rules’ to be that way, portraying them as needy, gullible and weak.
So please don’t applaud Huma Qureshi or Femina for this particular Cover. All in all, what’s coming across is that anything apart from 36-24-36 is imperfect, so there goes a vast majority of our very impressionable youth in several years of isolation just because the cool kids at school think that she is imperfect.
Please note the words ‘perfect’ and ‘imperfect’ are our interpretation of Femina’s vision and not what we think is perfect or imperfect.