There’s been a lot of contorversy surrounding this new airtel ad, where a wife, who is a stern boss at office, comes back to cook a meal for her husband who is also her employee. Here’s some more insight into it.
The article below has been written by Roo Ciambriello for AdFreak. This is merely a reproduction of the same as found on their website.
Indian ad with female boss sparks an uproar: is it super feminist or super sexist?
Strange plot wants it both ways.
There’s a lot going on in this new ad from India, and the Internet is fired up about it.
The spot, for mobile provider Airtel, opens on two working professionals in a meeting. A woman, who’s the boss, gives her male employees a task, and one protests, claiming there’s not enough time to finish it. The boss is sympathetic, but lets him know it has to be done.
She heads home for the day, while he begrudgingly burns the midnight oil. We watch her make dinner, and then there’s an O. Henry twist.
Watch the spot before reading further:
Now, I don’t speak the language, so maybe I’m missing something. But still, I’m confused. The mix of progressive and regressive messaging here is mystifying. At work she’s a strong, resolute boss, but at home she’s a lonely housewife pleading for her husband to leave the office and spend the evening with her? Or maybe she just really likes to cook?
Whatever the case, the Internet is certainly taking sides.
Also, I’m probably being picky in pointing this out, but reporting to your spouse is sort of a corporate no-no, isn’t it?
What say you?
The article above has been written by Roo Ciambriello for AdFreak. This is merely a reproduction of the same as found on their website.
So tell us what you mad marketers think of this ad?