This is the kind of advertising that leaves you with that warm, fuzzy feeling, and always wanting for more. Federal Bank, released it’s first ever Brand centric campaign and they want to communicate a perception of trust, loyalty, warmth and reliability for their bank. Here they show a Sooraj Barjatya-esque couple, who love taking care of each other. It’s an old, but fun loving young-at-heart couple. Rajshree productions would be very impressed by this.
All three spots leave you with that warm, fuzzy feeling in your heart. And we are glad there are three of them. Oh wait, who made these ads? Prasoon Pandey, Ogilvy 🙂