This Shows How Brilliant Marketing Can Make Even The ‘Worst Hotel’ So Popular!

Imagine a hotel’s advertising campaign read quotes like “The worst hotel in the world” and it “‘It can’t get any worse”.

Now imagine the hotel actually see an increase in sales after these ads!

Yes! The  Hans Brinker Budget Hostel has done just this with its long running, hilarious ads. Apparently their honest approach has been such a hit with travelers (mostly students and backpackers) from all over the world that one now finds it difficult to book one of the 127 ‘atrocious’ rooms at the hotel.

Scroll down to feel the madness!

1) The accidentally eco-friendly series:

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2) The ‘luxury’ series:

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3) Improve your immune system series:

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4) The ‘Sorry’ series:

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5) Check in- check out series:

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6) The ‘We’ll do our best’ series:

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7) The upgrade series:

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Worst Hotel indeed.

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2 thoughts on “This Shows How Brilliant Marketing Can Make Even The ‘Worst Hotel’ So Popular!

  1. Wow! This just reminds me of something which I’d heard from one of the IIM-A profs… Good Ads and Worst Ads impinge a memory chip in ur brain…u tend to remember the product n the ad!!! Nice ad btw… I’m sure the hotel wud have attracted lots of 1st timers n retained them with their best service!!!

    Like

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