Imagine a hotel’s advertising campaign read quotes like “The worst hotel in the world” and it “‘It can’t get any worse”.
Now imagine the hotel actually see an increase in sales after these ads!
Yes! The Hans Brinker Budget Hostel has done just this with its long running, hilarious ads. Apparently their honest approach has been such a hit with travelers (mostly students and backpackers) from all over the world that one now finds it difficult to book one of the 127 ‘atrocious’ rooms at the hotel.