DiGiorno Pizza Reminds Us To Always Check The Hashtags We Use

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DiGiorno Pizza is one those entertaining brands on Twitter, thanks to its quick wit, but one careless tweet put that reputation at risk.

After a video of a popular American sportsperson beating his wife went viral on YouTube, thousands of women took to Twitter to discuss their physically and emotionally tortuous experiences in abusive relationships. They used the #WhyIStayed hashtag to fight the victim-blaming attitude of those who had questioned why she would marry a man who knocked her unconscious.

Jumping onto the popular hashtag, DiGiorno clearly didn’t look into its context before tweeting, “#whyistayed You had pizza.”

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They realized this soon, and deleted the tweet. But then begun the plethora of apologies :


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Lesson learnt : #KnowYourHashTag

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