DiGiorno Pizza is one those entertaining brands on Twitter, thanks to its quick wit, but one careless tweet put that reputation at risk.
After a video of a popular American sportsperson beating his wife went viral on YouTube, thousands of women took to Twitter to discuss their physically and emotionally tortuous experiences in abusive relationships. They used the #WhyIStayed hashtag to fight the victim-blaming attitude of those who had questioned why she would marry a man who knocked her unconscious.
Jumping onto the popular hashtag, DiGiorno clearly didn’t look into its context before tweeting, “#whyistayed You had pizza.”
They realized this soon, and deleted the tweet. But then begun the plethora of apologies :
Lesson learnt : #KnowYourHashTag