Nescafe created waves in the world of internet and advertising this month with it’s latest ad which poignantly tells the story of a stammering stand-up comedian. The ad revolves around how Rishi (the stand-up comedian) uses his weakness as his strength.
“Ek haklate hue comedian ki sabse badi taakat hoti hai ….. suspense”
He doesn’t shy away from his inability, he turns it into a skill and even raps his own name towards the end.
“Ra ra ra Rishi”
But what next? Does the Rishi campaign stop there? That wouldn’t be wise. It went super viral, and it would be foolish to not leverage it. So here’s the next idea from Nescafe.
They are searching for more Rishi’s in India, and want to share each of their stories with the world. So if you find yourself in Rishi’s place, wherein you have faced that uphill battle, broken stereotypes, overcame challenges and emerged victorious, then share it on Twitter with the Hashtag #ItAllStarts and Nescafe will select the top 50 entries. Nescafe is hush hush on what their plan is with these 50 entries, a TVC, another social media campaign, a book, who knows! But we at Mad Over Marketing, sure are waiting to hear more such inspiring stories.
Our take : A very promising campaign, which also has the potential to go viral. People love to hear true stories of struggle, and Nescafe sure knows how to tell them with an emotional punch.
Here are some of the stories till now :
Go ahead and share your story on twitter, with the hashtag #ItAllStarts.