Flipkart has been running high since last week with it’s announcement of the ‘Big Billion Day’. It was a move to sideline all other e-commerce websites, a move to establish who the Big Daddy was in the Indian Ecommerce Space, but the day hasn’t been as smooth as they’d like.
Snapdeal, this morning trolled them, with a full size ad in TOI saying that “For other’s it’s a big day, for us, today is no different. Check Snapdeal.com before you buy”. Masterstroke!
Come evening and Amazon pulled one over Flipkart as well, this was much more cheeky. Go to bigbillionday.com and the browser will take you straight to amazon.in.
A kick where it hurts most. This is pure war, and this one is personal.
An eventful day for the ecommerce domain, and we at Mad Over Marketing are loving it. Go check bigbillionday.com, what are you waiting for!