HUL’s ‘Kan Khajura tesan’ just bagged three gold’s at cannes

Kan Khajura Tesan literally translates to ‘ear worm radio channel’ in English. Kan Khajura Tesan aims to help HUL brands engage with rural consumers in media dark areas. Kan Khajura Tesan is the first fully advertiser funded mobile based entertainment-on-demand initiative in India. The driving force behind this campaign is the fact that a large percentage of the consumers for HUL brands are in media dark villages and cannot be reached via traditional media like TV, radio and print. In these rural areas access to TV and radio is limited and further constrained by poor availability of electricity.

This innovative mobile marketing initiative,  has been recognised with the prestigious Lions Gold awards at Cannes. It has been awarded three golds in the use of audio, use of mobile and response/real time activity categories.

4 thoughts on “HUL’s ‘Kan Khajura tesan’ just bagged three gold’s at cannes

  1. Reblogged this on nayannitesh602 and commented:
    I love the name ‘Kan Khajura Tesan’. Quintessentially Bihari. Brilliant, brilliant way to engage with the janta. I am a Bihari myself and I know how much our folks are addicted to cell phones. HUL has hit a really sweet spot.

    Like

  2. I love the name ‘Kan Khajura Tesan’. Quintessentially Bihari. Brilliant, brilliant way to engage with the people. I am a Bihari myself and I know how much our folks are addicted to cell phones. HUL has hit a really sweet spot.

    Like

  3. This is so amazing,it actually it brings a smile on my face when I called on ” “atharah sau tees hazaar ek do teen”. Infact, one could also say ” the revolutionary change” for the entertainment lovers. Great done by the “Kan Khajura Tesan”:)

    Like

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