Ikea Uses Poorly Assembled Billboards To Advertise Itself

Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can’t Ikea? And the company does in these fun billboards, from German agency thjnk, that are themselves poorly assembled—to advertise the brand’s assembly service. Such a simple idea.

Source : Ads of the World

ikea-assembly-1 ikea-assembly-2 ikea-assembly-hed-2015

One thought on “Ikea Uses Poorly Assembled Billboards To Advertise Itself

  1. For the sake of argument, cant we look at it as an assembly service who have not assembled the poster correctly. Can be counter productive, but cheeky enough to get the attention of our eyes.

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