Snickers, the candy brand recently found goofy mistakes all around New York City—and put stickers next to them that read, “You make mistakes when you’re hungry.”
The fails are curious and amusing at the same time and this is what makes this idea work so well!
The agency states ” the agency scouted for mistakes throughout Manhattan and Brooklyn over the past few weeks and selected the most absurd ones for the campaign. For instance, the flipped tiles in the subway were found on at a 4-train stop. The door sign (Enter, Do Not Enter) was found in the entrance of a building in Williamsburg. The “7st floor” sign was in a commercial building in Midtown.”
The campaign extended to social media, as the brand encouraged fans to share any #hungrymistakes they found or had made themselves.