This Lighting Brand’s Brilliant Ad Campaign Is About Women’s Safety In Delhi! Check It Out.

Delhi, which as been unofficially coined as the rape capital of India, is now undergoing change, thanks to this brilliant initiative by Halonix, a lighting solutions company. It is just a small contribution but is indeed a significant step towards ensuring women in India feel safe & secure. Here’s what they did :

Here are some pictures of their BRIGHT campaign!

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AND THIS STARK DIFFERENCE!

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Whattay campaign!

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One thought on “This Lighting Brand’s Brilliant Ad Campaign Is About Women’s Safety In Delhi! Check It Out.

  1. One of the best campaigns, connecting what’s trending (unsafe dark places) and the need of the customers (to be safe)

    Like

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