Durex Has Released Yet Another Stunner, No Wonder They Are The Kings Of Advertising!

Durex has a habit of awe-inspiring us with their witty ad campaigns, and they have never failed us. Durex has been an absolute favourite of Mad Over Marketing, and it continues to be.

So check this out :

What they wanted to advertise? 

Their new range of Durex Dotted Pleasure (Sensation) Condoms

What was the medium?

Print ads

So, what was the big deal?

A product which is time and again advertised through TVCs and videos, where they can explicitly showcase “pleasure”, is very difficult to communicate through a print ad.

Solution?

You know how you get goosebumps when that something special happens, when you get that ‘sensation’. Durex used exactly that, to promote ‘dotted’ condoms.

1.

Print

 

2. Durex-dotted-pleasure-Cleavage-cotw

 

3. Durex-dotted-pleasure-Stomach-cotw

 

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9 thoughts on “Durex Has Released Yet Another Stunner, No Wonder They Are The Kings Of Advertising!

  1. Pingback: 8 of The Most Viral Advertising Campaigns of May 2015! | Mad Over Marketing

  2. Pingback: Attention Everyone: Durex Is Back With A Brand New Campaign! | Mad Over Marketing

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