Coca Cola’s Latest Marketing Campaign Is About Fist Bumps!

Coca Cola released these ads, where they are using the universal symbol of friendship – the fist bump – for their latest marketing campaign in South America. The campaign aims to encourage teenagers to step up for their friends in difficult moments, which will be further communicated through short videos on the internet and a TVC.

This fist bump has been merged within Coke’s iconic white ribbon on a red background. Check it out!

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Open Happiness!

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