We were quite stunned by Shaadi.com went around telling people to find out how much dowry they’re worth. Sure, we’ve seen a lot of these ridiculous “calculators” online – but for a legit brand to do this?!
The link takes you to an actual calculator that asks you about your salary (ofcourse), place of residence (NRI FTW, duh) and other such variables that your dowry apparently depends on.
Then something really cool happens. A slot machine starts ‘calculating’ the magic number and stops at 91,202.
The fact they took a risk of antagonizing their potential customers, and making them feel stupid and regressive (hopefully) deserves a mention – Nicely done!
Check your dowry meter here
Presumptuous or a social campaign win – what do you think?
(with inputs from: Prathmesh Mise)