Marketing in politics is not an unheard thing. Congress ka haath aam aadmi ke saath was a winner, even though the party was a flop. It will also be safe to say that Modi rode the “Abki Baar Modi Sarkar” wave to victory. (100 hugs from him to Prasoon Joshi).
He went on to talk about more catchy terms. Make in India. Swachh Bharat. By now, we know that he has a penchant for catchy phrases and slogans. And they work brilliantly for him.
Just when we thought the cheesy taglines were done with, he asked his team to come up with another. This time :
Saal ek, Shuruat Anek
He not only gave us his own report card, but also presented it in a way that would put any consultant to shame. Then his angel marketers got to work, and made sure it had enough VQ (virality quotient) to spread like wildfire. Check these out!
Just like our brands, if you got it, you flaunt it!