Narendra Modi Is Mad Over Marketing Too!

Chief Minister of western Gujarat state and main opposition Bharatiya Janata Party (BJP) prime ministerial candidate Narendra Modi flashes the victory sign as he arrives at a public rally after his victory in Vadodara on May 16, 2014. India's triumphant Hindu nationalists declared "a new era" in the world's biggest democracy Friday after hardline leader Narendra Modi propelled them to the biggest win in 30 years on promises to revitalise the economy.  AFP PHOTO/INDRANIL MUKHERJEE        (Photo credit should read INDRANIL MUKHERJEE/AFP/Getty Images)

Marketing in politics is not an unheard thing. Congress ka haath aam aadmi ke saath was a winner, even though the party was a flop. It will also be safe to say that Modi rode the “Abki Baar Modi Sarkar” wave to victory. (100 hugs from him to Prasoon Joshi).

He went on to talk about more catchy terms. Make in India. Swachh Bharat. By now, we know that he has a penchant for catchy phrases and slogans. And they work brilliantly for him.

Just when we thought the cheesy taglines were done with, he asked his team to come up with another. This time :

Saal ek, Shuruat Anek

He not only gave us his own report card, but also presented it in a way that would put any consultant to shame. Then his angel marketers got to work, and made sure it had enough VQ (virality quotient) to spread like wildfire. Check these out!


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Just like our brands, if you got it, you flaunt it!


10 thoughts on “Narendra Modi Is Mad Over Marketing Too!

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