This campaign from 2007 is doing the rounds of the internet again. The brand wanted to draw attention to the fact that we spend money on a lot of things in life before thinking twice, and don’t realize that spending half that one time expense for us, can make a huge difference for people living in disaster areas.
Ranveer Singh came out with a similar message last week, when he said a lot can be done with Rs. 750 for a child, as much as one year’s food. While for us that would just mean one trip less to a multiplex.
Here are the ads:
While this opportunity for donation passes us in 2007, we can always make a contribution elsewhere.