The creative strategy of Fevicol has always been to rise above the physical bonding of tables and chairs, and instead bond with the consumers by taking a strategy that is metaphorical. These gems by Fevicol over the years will prove it :
1. Cut, copy, paste. Simple!
2. Remember when this happened back in school?
3. Rural India runs on Fevicol!
4. Zara zara touch me, touch me, touch me!
5. It will take a second look for you to understand this.
6. December 21, 2012? Lol JK!
7. Smart bwoy.
8. On spot!
9. Pakde rehnaaa, chodna nahiiii
10. There’s a reason no one’s sitting there. 
11. This was released in newspapers a day before Independence Day.
Chipkale saiyan Faavicol seee
Will be part of this ..
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Reblogged this on Vadassery Thaiparambil Rakesh and commented:
Fevicol
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