Back in January, Zomato had acquired Urbanspoon and as of yesterday, they bid farewell to them through this intriguing creative which they shared on Twitter and Facebook.
The idea behind this move is to work with one brand, to keep one global identity, and they have kept the Zomato identity. Urbanspoon brings a massive userbase to Zomato, alongwith huge geographies and experience in those geographies.
While visitors to the Urbanspoon website are being redirected to Zomato, the Urbanspoon app is still live, where the rating system has been changed from a like/dislike option to a 5 point rating scale like in Zomato.
Did they kill the brand ‘Urbanspoon’ a little too early? What’s your take?