Pens, highlighters and markers usually don’t have genius marketing ideas. They are not our beverages or fairness products that get a lot of eye balls. But Stabilo, a highlighter made waves with their recent advertising campaign. They found in Bill Clinton and Monica Lewinsky a very uncanny pair of models.
The ad is a rendition of a photograph (below) taken in 1995 showing Monica Lewinsky, who was then a White House intern, meeting President Clinton.