It’s not just ads which need to be creative. Sometimes for some associations, a witty idea can get you more appreciation than a thousand ads could.
So here’s what was required – An engaging innovative way to greet the audience at an Indo-Japanes meet. Here’s what they did :
This panel was placed outside the venue of the Indo-Japanese cultural meet. The standee had something written (The Japanese Association welcomes you), but in the smallest font imaginable. In order to read the text, every person ended up bowing in the traditional Japanese way.
Took your heart away, didn’t it?