Amul is popular for their popular quips and jibes on contemporary events around the globe. When Yuvraj Singh was fighting cancer, this is what they released : 

Then, when the world was raving about The Joker in The Dark Knight, they released this.

Basically, idea is to make a pun on all contemporary events. Something which registers well with the audience, creates shareability, and hence turns out to be a successful marketing campaign.

Zomato, which has always been spot on with their creatives (No really they are), seems to have taken a cue from this and is using their biggest marketing skill (witty creatives), to create contemporary puns of their own.

Here’s what’s cooking : 

1. When Jurassic World’s box office collections broke all records

2. Because Maggi > World Peace

3. When the world was raving about Apple Watch

4. On Star Wars Day.

5. When the world was taking more selfies than bathroom breaks.

Here’s to more awesomeness!