Amul is popular for their popular quips and jibes on contemporary events around the globe. When Yuvraj Singh was fighting cancer, this is what they released :
Then, when the world was raving about The Joker in The Dark Knight, they released this.
Basically, idea is to make a pun on all contemporary events. Something which registers well with the audience, creates shareability, and hence turns out to be a successful marketing campaign. Zomato, which has always been spot on with their creatives (No really they are), seems to have taken a cue from this and is using their biggest marketing skill (witty creatives), to create contemporary puns of their own. Here’s what’s cooking :
1. When Jurassic World’s box office collections broke all records
2. Because Maggi > World Peace