Imagine seeing someone sleepily waking up on a bed driving around on the streets! WTF, right? Well, we dug up this very cool campaign by Clean & Clear in Brazil in 2008 that did just that.
5 open beds being driven around the streets of Sao Paulo and stopping outsides schools & colleges, where numerous teens can see this girl in pyjamas wake up and stretch around.
And a big caption on the bed translates to “Don’t take a sleepy face with you. Wake up your skin for beauty!”
So clever, we love this. Check it out if you haven’t seen this already!