What is the one thing that Axe wants you to know about it?
That a man who uses Axe, will attract women, like KRK attracts hatred.
So how do we do that?
We show ads which have scantily clad women stuck against a random guy who applies Axe.
Nah, that’s done and dusted, give me something new.
Alright, how about this?
Let’s use the EXIT boards inn buildings and malls creatively, where we will place similar colored ads right next to them, and it will look as if the man exiting in the sign is being chased by a crowd of ladies.
You nailed it.
But hey, yeh dil maange more!
You greedy, greedy thing. Take it and go!