We recently came across a very interesting article while scrounging the internet for advertising awesomeness, and found this on The Ad Woman. Here’s what she has to say.
“Advertising has its phases just like a human. It’s had its jingle phase, its objectification of women phase, it’s mindlessly ridiculous yet unforgettable ads phase, it’s let’s all copy each other phase and more recently, the story telling phase. But the current trend in the industry is one that’s drawing every brand into it’s clutches – The Breaking Stereotypes and Taboos phase.
We’ve seen endless adverts, poster series and conversations around various thriving stereotypes and taboos that have been a part of our society. Be it related to women empowerment, gender equality, racial discrimination, caste discrimination or cultural conventions, we’ve seen brands attempt to break them all while trying to win hearts across the world by being seemingly progressive.
Except, there lies beauty in the way this particular ad is written. It’s the words this girl recites that grip you right till the very end.”
Couldn’t agree more!