That Klavika Font which Facebook has been using since 2005, on a blue background has now become an inconic logo, but finally they decided to change their logo….font.
Check out this tweet to spot the subtle difference :
Why have they made this change?
Their attempt is to modernize the logo, and make it more friendly and approachable. They indeed were looking for a complete revamp of their logo, but ended up barely updating the font.
So, what’s different?
The changes might be hard to spot until you focus on the “a” in the logo, which is now rounder and thinner.