Radhika Vaz, a namer unheard of until a few months back, unless you were a fan of the Indian comedy circuit before the AIBs and the TVFs jumped in.
She is hilarious, we’ll give that to her, and various female targetted brands have been realizing that.
In this age, where “breaking stereotypes”, and talking about things that were supposedly “taboo” are the ‘in’ thing which is getting brands a lot of eyeballs and traffic, Radhika Vaz is the go-to-woman for that.
She just did this hilarious bit for Sofy (a sanitary napkin brand), who is hell bent on keeping the ‘period’ conversations going. More power to them ofcourse. Check it out
Definitely something we’d like to spread word about ourselves. And, not long ago, she did something very similar for Faballey (a clothing brand), and this time around, she was in her birthday suit.
Definitely a great tactic to get people talking about your brand.