The new Yatra ad is here and it reminds us of what creative advertising means!

Intelligent yet easy to understand – Check
Relatable by target audience – Check
Gets the point across – Check

Mccann Worldgroup india’s new ad for yatra’s budget travels is a total winner!

The series contains three print layouts. The idea behind the campaign being that when on a budget, travelers look for cheaper and easier options and also draw maximum benefits from them. They have drawn inspiration from wild birds and animals. As most of us, especially travel buffs (target audience locked) must have seen, certain species of birds sit on some animals and peck on their backs to feed on ticks and insects which stick to the skin of the animals. This then becomes not only a source of easy food but also a place to rest. In short these animals provide a free place to rest and hunt to the birds, quite like what Yatra aims to do.

yatra1_aotw yatra3_aotw

Print

One thought on “The new Yatra ad is here and it reminds us of what creative advertising means!

  1. Pingback: The new Yatra ad is here and it reminds us what creative advertising means! - Creative Vixen

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s