Intelligent yet easy to understand – Check
Relatable by target audience – Check
Gets the point across – Check
Mccann Worldgroup india’s new ad for yatra’s budget travels is a total winner!
The series contains three print layouts. The idea behind the campaign being that when on a budget, travelers look for cheaper and easier options and also draw maximum benefits from them. They have drawn inspiration from wild birds and animals. As most of us, especially travel buffs (target audience locked) must have seen, certain species of birds sit on some animals and peck on their backs to feed on ticks and insects which stick to the skin of the animals. This then becomes not only a source of easy food but also a place to rest. In short these animals provide a free place to rest and hunt to the birds, quite like what Yatra aims to do.