This is a picture of a knee. Good Job Saatchi & Saatchi!

Conill Saatchi & Saatchi USA just came up with a series of print ads for the High-end Argentinian lingerie brand Jane Pain.
At first, they look like any lingerie ad – Just some provocative macro images. But the best part (pun intended) –  they are not what they look like!
The print campaign places an underwear over an elbow, knee and armpit and styles them to look like a bust or bottom. The slogan says “If it can make your knee look sexy, imagine what it can do in the right place.”.

We are pretty impressed. You?

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2 thoughts on “This is a picture of a knee. Good Job Saatchi & Saatchi!

  1. Pingback: This is a picture of a knee. Good Job Saatchi & Saatchi! - Creative Vixen

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