Conill Saatchi & Saatchi USA just came up with a series of print ads for the High-end Argentinian lingerie brand Jane Pain.
At first, they look like any lingerie ad – Just some provocative macro images. But the best part (pun intended) – they are not what they look like!
The print campaign places an underwear over an elbow, knee and armpit and styles them to look like a bust or bottom. The slogan says “If it can make your knee look sexy, imagine what it can do in the right place.”.
We are pretty impressed. You?