Our First and favorite Ted talk is by this Genius of a man named – Seth Godin!
Who is Seth Godin?
Seth Godin, also known as ‘the ultimate entrepreneur for the information age’ is an American author, entrepreneur, marketer, and public speaker. He has written around 17 books, addressing various aspects of marketing & advertising (Read – ‘All Marketers Are Liars’, and ‘Purple Cow’). He founded companies like Yoyodyne and Squidoo. While Yoyodyne was sold to yahoo, squidoo made it to the 500 most visited sites in the world before it was acquired by Hubpages. Basically – If you’re into marketing, this is one person you must follow!
What does the talk say?
The talk in summary says just these things:
To start a business –
- Tell a story
- Connect a tribe
- Lead a movement
- Make change
And before you start it, ask yourself –
- Who are you upsetting? Because if you’re not upsetting anyone, you’re not changing the status quo
- Who are you connecting?
- Who are you leading?
Why are we recommending this talk to you?
M.O.M is a tribe. It connects groups of people who love and adore marketing. The ads we post, the marketing strategies we discuss and the comments that follow bind us into one single, beautiful community. A community that is only growing everyday.
So we know, that every word spoken here works. If you are starting up, or just looking for inspiration, hear this. And once you have, hear it again!
Now finally – The Video
Happy Wednesday to you!