Shopclues has a weird knack of identifying core indian habits, and yet being as random as it can get.
Their new ad which concentrates on app downloads, and their upcoming sale, asks users to not see out of their transport window, and instead see into their phone screens.
Yes, it’s that random.
The one with the ‘Bhains ki aankh’
The one with the ‘momos’
Having said that, their sale idea is quite novel. They have cashed in on the fact that when consumers return from work and are stuck in traffic, it’s a good time for them to shop in their app only sale.
Ting se leke tong, ding se leke dong!