We now live in a world where life cannot be imagined without the internet. Terms like Unfriend, tweet, buffer, scroll, like – find more application on the world wide web than in real life. We have now become so engrossed in our gadgets that we are forgetting to experience the life around us.
The new Cinthol #aliveisoffline campaign aims to do just this. We hope the ad below will make you want to switch off your gadgets and talk to the person sitting next to you.