Nawazuddin Siddiqui has given to Truecaller, what Irfan Khan gave to Hutch (now, Vodafone).
Irfan Khan’s simple yet impactful ads about the ‘chota recharge’ did wonders for the telecom company, and Nawazuddin Siddiqui’s sincere and simple performance for Truecaller, looks to be heading in the same direction. Very relatable, very high recall.
This ad, aimed at tier-1 and tier-2 cities chose the right evangelist, and beautifully communicated the product offering. Here’s how a phone call made a difference to Nawazudddin’s life.