Oye, kal party hai, piyo bhe*chod!
Ae gaadi dekh ke chala, bhe*chod!
Bh**chod, tu jaanta hai main kaun hoon?
We use it as a verb, as an adjective and also as a noun. It’s so ingrained in our systems, that we don’t even feel we are abusing someone. We tell this to people we hate, and people we love, equally. This video conceptualized by Ogilvy & Mather for PostPickle.com aims to put an end to it.
A loving sister is fondly recounting memories with her brother, and all the gifts that he has gotten for her, until she asks him for one more gift. This time a very unique one, and perhaps most special to her.
So will you take the pledge too?