Imagine you are a copywriter.
Then imagine, you have to create an ad for English speaking classes.
Then imagine, your client is a giant pain in the ass (probably) and wants you to do something ‘ekdum mast’, something never done before, ‘like ekdum jhakaas’ – for. english. speaking. classes. goddamnit.
No for a particular Italian agency called OFG Milan. They ended up creating these beautiful ads with the text –
‘Is your English a bit rusty?