Customer Engagement. That’s the mantra for every marketer in today’s world. People run random contests on twitter, tag strangers on facebook, but rarely are able to do something worthwhile.
Gatorade, the hero of this article, gets it’s engagement right every single time. And they have done it again.
In this new ad for Gatorade, popular NFL players Peyton and Eli Manning (Big names in Amreeka), coach a couple of kids so they can EARN a bottle of Gatorade. So you literally have to sweat it, to get it.