Slice of life advertising seems to be the flavour of the season. Move over over-the-top special effects and fantasy – brands are picking up every day consumer insights like never before! And the biggest category for this? Yes, yes, our beloved ECommerce!
Zip.in is the latest kid on the block. An online supermarket, they’ve come up with a new creative. Desi but contemporary feels, this one showcases a young couple squabbling over the guy forgetting groceries. And getting kicked out to the sofa (uh oh). Enter Zip.in and same day deliveries and voila, he has a ticket back into the room!
Very desi rom-com – have a look:
What do you think?
Brand Agency – What’s In A Name Creatives
Production House – Namesake Productions Pvt. Ltd.