Vodafone has a very simple strategy – New Feature, New Ad.
Honestly, this seems to be working for them. They never disappoint with their advertising. Since the zoozoo’s it’s never been a masterstroke, but they ensure that the user will never change the channel. They keep it simple, to the point, and they always depict something we can all relate to. All ads are about everyday life, and nothing seems far-fetched.
Keeping true to their habits, here’s their latest venture.