They say the Indian ad industry is going through a paradigm shift. This is one of those ads, which is aiming to be contemporary and definitely delivers. However, a few questions still trouble critics. Are they trying too hard? Why is it always the girl who needs to impress the parents? Why is the knowledge of making tea such a major pre-requisite for acceptance?
At the same time, the supporters see it as a modern approach to the Indian lifestyle. A pure slice of life ad which folds out exactly as it would if it were you or me in the protagonist’s place.
We feel this ad is a winner, and does more good for us than bad. What’s your take?