Kit Kat will never fail to entertain you when it comes to advertising, and their latest TVC is no different.
Kit Kat is celebrating the different kinds of breaks that India takes, and it’s not just those ordinary chai breaks, these ones are quite extraordinary! From the ‘but first let me take a selfie‘ break to the ‘teacher, can you please repeat the question‘ break – the entire ad is an energizing, contemporary, yet desi rap about breaks!
Check this out!
Here’s what worked for them?
Totally relatable situations – Each break described in the ad is something all Indians can relate to – From the barber who refuses to finish your haircut to the wife who needs that selfie, right here, right now!
Catchy music – A desi rap about chocolate, you couldn’t get more contemporary!
Sticking to the theme – Kit Kat never budges from the ‘break’ theme. Never, ever. And that works wonders for them.
Kit Kat also extended the campaign to Instagram, a largely underutilized playing field when it comes to brands marketing for Indian consumers. And it worked wonders for them, given the short duration of the videos. Smart move, indeed. Check it out :
So to all those of you who love to break, from the brand that loves each and everyone one of you; Whoever you are, however you break: Have a break, have a Kit Kat!