Dairy Milk has historically given us beautiful ads. From Amitabh Bacchan’s Pappu Pass Ho Gaya, to the melodious songs for Dairy Milk Silk.
“Touch meeee, close your eyes…”
And as soon as we opened our eyes, boom! We were greeted with this ad. A forced feel-good ad, which has no connection to dairy milk’s classic positioning of togetherness.
While we enjoyed the ‘baraat’ dancing, from a purely brand point of view, this was a miss!
What do you think?