Dairy Milks Latest Ad With Their Saas-Bahu Duo Is A Lost Plot!

Dairy Milk has historically given us beautiful ads. From Amitabh Bacchan’s Pappu Pass Ho Gaya, to the melodious songs for Dairy Milk Silk.

“Touch meeee, close your eyes…”

And as soon as we opened our eyes, boom! We were greeted with this ad. A forced feel-good ad, which has no connection to dairy milk’s classic positioning of togetherness.

 

 

While we enjoyed the ‘baraat’ dancing, from a purely brand point of view, this was a miss!

What do you think?

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4 thoughts on “Dairy Milks Latest Ad With Their Saas-Bahu Duo Is A Lost Plot!

  1. Pingback: Dairy Milks Latest Ad With Their Saas-Bahu Duo Is A Lost Plot! - Creative Vixen

  2. Yes, this one is unlike the classic togetherness ads they delivered earlier from Amitabh’s to kiss me… for youngsters and celebrations(replacing sweets with Chocs..).. May be now they are now trying to target the very common class of India’s women in the name of friendship.. Targeting Women can also have positive ripple effect on their families 🙂 just a thought..

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