If we had a dollar for every time a car brand has just showed us swanky looking shiny cars in print and hoardings, we’d be like
So, how to break the clutter? Well, Renault KWID has one heck of an idea.
They went ahead and did something genius to catch people’s attention while they pretty much have nothing to do except stand and wait. They did this!
A complete replica of the car design, in all it’s engineered glory hanging right from the roof! Nope, doesn’t end here. A complete replica of the car design, in all it’s engineered glory hanging right from the roof of MUMBAI FRIKKIN AIRPORT. Talk about using outdoor spaces creatively and boldly. More than that, whatta idea to demonstrate the design of the car. All in all, makes for a great launch, we’d say.
Over the month, if you’re in Terminal 1B in Mumbai, this one is sure going to be hard to miss. Let us know what you thought about the car over your head!
Campaign Executed by Times OOH