Did we just travel back in time to the 90s? Because Idea’s new ad (if it can be called one), is a tribute to the glorious (sense the sarcasm) ad making days of the 90s. Even back then this would have been thrashed (like in the rest of the article).
We just have a few questions.
1. Why are they so happy?
As if the girl sing-songing-whining at the start wasn’t enough, things just escalate when the rest of the choir chimes in. Get get get IDEA get geNOOOOO no. Just. No.
2. What’s with the synchronized dancing?
3. Why are they giving Kareena Kapoor competition for over-acting?
Data card, tab, mobile, sab ka alag hai bill. Uff!
We appeal to Kanan Gill and Biswa to start pretentious reviews on Ads. While the below was said about a movie, the same can be said for our lovely Idea Ad as well.