Star Sports is doing what has never been done before. They are advertising cricket matches and tours. Advertising for sports in India was restricted to only World Cups, wherein the sponsor company would roll out ads saying the world cup is coming. The biggest example being “Brittania Khao World Cup Jao” in 1999. Then Pepsi took over the mantle in 2003.
With the 2015 World Cup, and Mauka Mauka’s success, Star Sports has been able to advertise bilateral tours after that as well.
This time they have made on for South Africa, and it sets the tone for the series. “Mushkil hai, maza aayega”
Check them out!