Ladies and Gentlemen, a new era is upon us. Advertising agencies as we know them, will cease to exist. With AIB’s Vigyapanti rolling out an ad for Truly Madly, and now TVF rolling out a video for Flipkart’s Big Billion Days, advertising is seeing a much needed revolution.
What has changed is that we are consuming a lot more content, and where are we consuming this content? On the internet. So where do our firms need to be? On our news feeds. How will they be there? If people share their content. And people will share their content if it is new, and creative. How to make it new and creative? That’s right, AIB and TVF.
Check it out.