Flipkart’s Instagram Campaign For Big Billion Day Is As Unique As It Gets

Brands use Facebook, they use Twitter, they use Print ads, and they use TVCs. This time around, Flipkart partnered with TVF and rolled out a video which went viral. A unique way of promoting their sale. But what they are doing on Instagram caught our eye.

It’s a mini hunt designed to remind us all of Big Billion Day.

Check this for instance. The hunt begins in the living room. This is a screenshot of their Instagram page, where a collage has been made using separate photos.

Flipkart Begin Huntin

The idea is, you follow the signs and arrows on each picture. When you click on a picture, the tagged page appears, which leads you to the next room in the house. Overall, it’s all about reminding us about the Big Billion Day.Calendar

 

Here’s the starting point of the campaign, go ahead, try it out!

 

Tap on the navigation icon to begin your hunt!

A post shared by Flipkart_Big_Billion_Hunt (@flipkart_big_billion_hunt) on

 

One thought on “Flipkart’s Instagram Campaign For Big Billion Day Is As Unique As It Gets

  1. Pingback: Flipkart’s Instagram Campaign For Big Billion Day Is As Unique As It Gets - Creative Vixen

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s