Brands use Facebook, they use Twitter, they use Print ads, and they use TVCs. This time around, Flipkart partnered with TVF and rolled out a video which went viral. A unique way of promoting their sale. But what they are doing on Instagram caught our eye.
It’s a mini hunt designed to remind us all of Big Billion Day.
Check this for instance. The hunt begins in the living room. This is a screenshot of their Instagram page, where a collage has been made using separate photos.
The idea is, you follow the signs and arrows on each picture. When you click on a picture, the tagged page appears, which leads you to the next room in the house. Overall, it’s all about reminding us about the Big Billion Day.
Here’s the starting point of the campaign, go ahead, try it out!