Starting today, online retailers will offer big discounts and engage in a pricing war as they try to outdo each another in the race to generate record revenues. Already, executives at Snapdeal and Flipkart have started calling out each another on social media.
For starters, Snapdeal didn’t lose the chance to pull Flipkart’s leg when their site was temporarily unavailable.
On Sunday, Snapdeal’s Product Head, Anand Chandrasekaran, put up a picture of Flipkart’s website being temporarily unavailable. On Twitter, he said, “Guess this is part of the app only strategy.”
A few hours later, Flipkart’s Chief Product Officer, Punit Soni responded, “Anand, my friend 🙂 we were testing our servers to prep for BBD (Big Billion Day). Sorry you had issues. Best of luck for the festival season!”
Not sure about Flipkart’s BBD, but we hope we have Big Banter Days ahead!
This article was submitted by Prathmesh Mise.