Royzez.com, a growing e-commerce website, came up with a campaign themed around the slogan of “Shop Befikar”. It was all over their websites, tweets and all that jazz.

Right around then though, e-commerce big daddy Amazon posted this:

Befikar, did you say! Tch tch. Not exactly the most original creative, Amazon!

Royzez responded with the subtlest burn you will ever see – Class!

For those of you who do not know, Royzez.com is the newest kid on the e-commerce block, and is growing by the day. Thanks to some of their differentiated services, like a personal assistant while shopping and an option for same day deliveries.

For a space which is quickly becoming crowded, it will be interesting to see how this young company innovates in the industry.

As far as this tagline is concerned – Is it an Intentional blunder that Amazon thought would go unnoticed or a bad timed faux pas? Remains to be seen!