If you’re not utilizing Instagram yet, it might be time to look into it. Between the organic reach declines and expanding commercialization of Facebook, and the sometimes excessive noise of Twitter, Instagram has emerged as the platform to which many social media users have turned to.
And when the industry is as competitive as budget hotel aggregators, it becomes even more necessary. For instance, here’s how Zo Rooms’ Instagram profile looks like (below). They are talking about offers, contests and have wishes for various festivals. Very non engaging, we would say.
This is what Oyo Rooms’ Instagram profile looks like (below). Like any other travel portal, they have various scenic images of locations. Very generic, we would say.
This is what Vista Rooms’ Instagram profile looks like :
They have created an app-in-app, where the user can browse through their Instagram page, like it’s a dedicated app altogether. The first page, allows users to choose from 18 popular locations.
Once you choose a location you can explore different Vista Rooms properties, and also get a flavour of the food, places to visit and the culture on offer.
Once you have navigated through all of that, you can book a room right there as well. A seamless, integrated approach indeed.
While startups are spending money on creating an app platform, this is a very economic and unique way to reach out to your audience. Moreover, they won’t have to get users to download an app. All they need to do is tap Instagram’s ever growing user base and get them to simply follow their page
Well played Vista Rooms, well played.